Blue Cow Icecream Co.
About:
Blue Cow Ice Cream Co. was founded in Roanoke, Virginia, by husband and wife team, Jason and Carolyn Kiser.
The mission of Blue Cow Ice Cream Co. is simple – to serve up smiles, one hand-crafted scoop at a time. We believe milk and cream can be a blank canvas to develop new and creative flavors, drawing inspiration from food trends, places we travel, or even day to day life.
We proudly spin our flavors fresh daily using simple, quality ingredients sourced locally when possible. Ultimately, we want Blue Cow Ice Cream Co. to have a lasting and positive impact on each community we are fortunate to be part of.
Opening Hours
Social
Mon - Fri: 9am - 6pm
Saturday: 10am - 2pm
Sunday: Closed
Old Logo
Needed the Oomph missing in the old design and brand language
New Logo
Clean, bolder, fun
and charismatic
Brand Re-design:
Objectives of Rebranding
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Create a Modern Logo: Develop a bolder logo that incorporates a cow face, symbolizing the brand’s dairy roots while appealing to contemporary design trends.
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Enhance Brand Recognition: Increase visibility in the marketplace through cohesive branding elements that resonate with both new and loyal customers.
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Revitalize Packaging Design: Update packaging to reflect the new logo and brand identity, ensuring it stands out on shelves and communicates quality and fun.
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Develop Marketing Collaterals: Create promotional materials that align with the new branding strategy, including social media graphics, business cards, flyers, and merchandise.
What Needs to Change?
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The current logo may be perceived as outdated or lacking in personality. A more dynamic representation of the cow face can evoke warmth and friendliness.
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Packaging should be more vibrant and engaging, using colors that attract attention while maintaining an organic feel.
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Marketing materials need to reflect a unified theme that showcases the playful nature of ice cream consumption.
Collaterals
Gift voucher, id cards, outdoor relaxing chair, company business card