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Curators and conversations

Website, Branding, Social Media

UI Prototype- Website Design
Process/ Empathy and ux process
Illustration
Branding
Social Media

The Curators Conversations is a community and space for curators across the ages, globally. Emerging, mid and established. We are here to help curators form the concept and setting of creative works, also creates the milieu that is most appropriate for viewers, artists, and the art.

The Ask:

Curation is a vital aspect of the art world, serving as a bridge between artists, artworks, and audiences. Engaging with like-minded individuals and artists can significantly enhance a curator’s understanding of their role and the impact they can have on creative works. Below, I will outline the necessity of reading more about curation and engaging with others in this field through an empathy map, user personas, goals and needs, pain points, and gains.

My role: Responsible for branding, logo, Visual conceptualisation, visual & interaction design.

Team: Solo Designer, 1 Product Managers, 1 Researcher, 1 Project Manager, 2 software developers

UI Website iconography and components 

icons.png

Simple vector icon for easier access and understanding for users

button.png
cancelupload.png
The CC_2024_S1_Homepage_C4.2_Homepage banner_DesktopView_V1.png

Button style to be used acrossed the site. 

Font.png
HEADER.png

Header rest on Top

Header While Hovering

Header after scrolling

footer.png

The Footer directs the user to our social media platforms and our About us page and contact us page.

article cards.png

Article cards 

Process 

01

WHY?

The Curators Conversations (CC) project fills a vital gap in the art community by offering a platform for curators at all stages—emerging, mid-career, and established. It recognizes the essential role curators play in shaping art narratives and connecting artists with audiences, while addressing their lack of resources and mentorship. CC aims to create a supportive environment for idea sharing, collaboration, and skill development, fostering a global community that elevates the curation profession and encourages innovative practices.

02

The initial phase of the UX process involved extensive research to understand the needs of curators across different stages of their careers. This included qualitative methods such as interviews and focus groups with curators from various backgrounds, as well as quantitative surveys to gather broader insights into their challenges and aspirations.

This research informed the design decisions made throughout the project, ensuring that the website would be user-centered and responsive to the specific requirements of its audience.

PROCESS

03

USER PERSONAS

empathy.png
empathy2.png

05

USER JOURNEY

The CC_2024_User Journey Map_V1.png

04

USER EMPATHY MAPPING

empathycccc.png

06

SITEMAP

07

USER FLOW

08

WIREFRAMING

Prototype Section: Homepage 

Key interaction flows

Homepage Banner

List of all articles section

Daily News Update

Prototype Section: Navigation bar (Article themes) and Contact us 

Key interactions

Contact Us Interactive flow

Themes ( Navigation Bar)

Prototype Section: Article Page

Key interactions

Homepage to Article Read interaction

Article Page

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